Virgin Mobile India, the mobile service provider, has launched vJazz handset targeted towards youth. The cellphone is out and out an entertaining device as it comes with free full-track music from downloads up to one year. The users will be able to choose from a basket of around 100,000 Bollywood, Regional and International songs of different genres.
vJazz boasts of many goodies. The display of handset consists of a 2.0" large 262K TFT color screen. The cellphone is WAP enabled that lets you surf the web and also you can use the phone as modem. The cellphone comes with 1.3 megapixel camera, Bluetooth, FM radio with stereo headset, MP3 Player , Video capture & Playback, Speaker phone. The mobile phone has VBytes that lets you download wallpapers, ring tones and games.
What is more, vJazz can store up to 1000 SMSs and has a phone book of 1000. The battery gives a talk time of up to 330 minutes and standby time of up to 310 hours. This new offering by Virgin Mobile comes with 1 GB storage card that can be expanded to 2 GB so that you never run out of space to store songs.
All these features come at an unimaginable price. Virgin Mobile vJazz comes at an introductory dirt cheap price of just Rs 4,250.
M A Madhusudan, CEO, Virgin Mobile India, said, "Music is at the core of youth culture – bollywood, Jazz, hip-hop, rock, alternative – you name it, they know it! Our studies indicate that the existing phones in the market allow youth to carry a small collection of songs. They have a desire to refresh music regularly. However, their music consumption is hindered by the exorbitant cost of downloading full length songs, which is about Rs. 40-45 per song."
Going by the features of the phone one can easily see that it is a phone for youth and packs very exciting features. The phone has the potential as India is still a developing market and many customers price sensitive. vJazz can be the perfect solution for college going youth who cannot afford to buy a high end music phone.
No comments:
Post a Comment